BadgeLab

“Leaders for Leaders” Process Blog

Meredith Stein

MuddaGoose

7/28/15

While pondering the Leaders Chicago challenge, I first thought about the brand and what it means to people as well as the city. I came to the conclusion that Leaders is a quintessentially Chicago brand that promotes the positives of the city.

Because of this conclusion, for my challenge I decided to design “Local Leaders for Leaders”. Using Leaders as a Chicago platform, I selected Chicagoans who are leaders, people who’s work is highly recognizable but their faces perhaps less so. I wanted to highlight these people. These people are artists whose work speaks volumes, people who after further research will make the wearer of the garment feel a connection to.

I began to research local leaders and came across quite a few. Corey from Leaders mentioned that he’d like to see some diversity amongst the leaders because of how he sees the brand bringing people of different backgrounds together.

Two of the people who I ended up selecting are Kevin Coval and Hebru Brantley. Coval is the co-founder of Louder Than a Bomb, the largest teen poetry festival and works with Young Chicago Authors, an organization that helps young writers develop their voices. Brantley is a visual artist who’s work empowers people and challenges viewers to really think about their message. He is known for his fly boy designs and many multimedia collaborations.

I then selected the images of the two pictured below.

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Then I drew the two images with oil based paint marker.

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Then I took the images and digitized them using adobe illustrator to allow for optimal screen printing quality. In Illustrator I was able to best arrange the faces together. I then wrote “Lead” “Leaders” “LDRS” and “1354” in many fonts using oil based paint marker to solidify that this piece is made for Leaders. Some of my fonts ended up on patches, one ended up on the final design of the t-shirt.

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I plan to add one more leader to the final shirt design.

 

Pictured below are images from the pop up trunk show event.

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July 28, 2015

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