Leaders1354® is a Street-wear brand based out of the Southside of Chicago that prides itself on speaking to just that: the streets. Opening their first shop in 2002, Leaders has spent the past 13 years building a label whose message is undeniable.
Typically brandishing their products with the signature “LDRS” logo or the classic winged “L” alone, “Leaders” is constantly striving to reinforce what it means to stand apart.
Here we see a video open to the Leaders1354® logo alone underneath the tracks of what can only be the CTA, follow our “models” through the city, to eventually arrive at a wide shot of them walking off into the Chicago skyline. Exemplifying once again an incorporation of the brand, ourselves, and the city.
http://https://vimeo.com/96749655
In another video, we see ambassadors march themselves through the West Side, giving back to the community not only through provisions but through the “Leaders” message; to take everything you are given, even a disadvantage, and let it make you into something unlike anyone else.
http://https://www.youtube.com/watch?v=KAbjXadSlas
Leaders1354® produces a quality product in their t-shirts, hoodies, hats and shoes of their own, and those of collaborations. Staking their archetype in local and national musicians, skaters, and youth of the community alike. We see an ever-changing fluidity in what they are able to design. Employing sometimes raunchy and often colorful images, playing with hemlines and androgynous styling, Leaders maintains their vision whilst daring themselves to be diversify.
In essence, embodying what it means to lead.
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